


Freehand takes this compromise and somehow manages to make it feel sexy and stylish. Better to book something that’s at least clean, comfortable, and strategically located, and spend the extra cash on that restaurant everyone has been talking about. It’s a given that young visitors to New York don’t want to blow their budget on a fancy hotel room. But the biggest draw here? Nightly rates that rival the tiny Airbnb down the street. Drinking and dining options include a lobby bar and café, rooftop bar, subterranean lounge, and French-Mediterranean restaurant from chef Jason Hall. The 286 guest rooms are minimally decorated but sleek (some even have bunk beds), and have reliable Wi-Fi and great views of Lower Manhattan. Located on East 11th Street across from Webster Hall, this particular outpost pays homage to its neighborhood in a genius way: Each floor of the hotel draws inspiration from a different era in East Village history, from the earliest settlers and the punk era to today. Moxy NYC East Village-one of four Moxy properties in New York-has all the qualities we've come to love about the brand, from the lack of a front desk to hip, almost obsessive design. cities in the past few years, the brand is gaining some recognition here in the states as well. And thanks to properties that have popped up in Chicago, Atlanta, and other U.S. Moxy is already well-known in Europe for small-but-smartly built rooms, airport-style check-ins, and no-frills service. In addition to its posh bar, its reimagined diner space, and its outdoor tropical bar called Gilligan’s, the hotel houses the swanky Club Room, which pairs unexpected elements that somehow work together-Deco-inspired peacock murals on chartreuse walls, tufted sofas, and black-and-white photos of stars like Peter O’Toole and Lee Marvin. Bill Sofield, who has designed retail boutiques for the likes of Tom Ford and Gucci, is responsible for the interiors, and he’s suffused the place with a touch of whimsy, in the form of dog sculptures throughout: two steel Great Danes guarding the stairs, two brass whippets sidling up to the reception desk, two ceramic Labrador retrievers on the 17th floor.
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From the start, cool kids have flocked here like moths to a flame: The hotel was one of the first to install a DJ booth in the lobby, and Radiohead even hosted their press launches for OK Computer and Kid A here. Its architecture and design draw on Soho’s industrial heritage with touches like bottle glass, cast-iron molding, and masonry columns that you’d normally find in the nearby old warehouses and factories. Opened in 1996 as downtown’s first luxury boutique hotel, the Soho Grand helped put its namesake neighborhood on the map among the fashionista set.
